Why Counting Money Can Make You Happier ¨è

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To complete their study, the researchers conducted additional experiments. They also found that reminders of having spent money aggravated feelings of social distress and that both social rejection and ideas of physical discomfort fueled participants' desire for money as well as made them less generous.
So what does any of this mean for people in the real world especially in this down-and-out economy? One implication, not entirely surprising, is that a job loss may pose an additional challenge. A layoff is a kind of rejection, and that could increase a person's desire for money at the same time he or she has less than before, says Vohs of the University of Minnesota. Put another way: "The recession can make [people] crave what they can't have," she says.
Fortunately, the research also offers a possible solution for landing a new job. "It might be handy to sit down and count a stack of money before going out to the job interview," says Baumeister of Florida State University. Another option? "Set up a screensaver that shows money," says Vohs. "That might help ameliorate some of those feelings of being rejected."
And while money can't buy love, counting it could help you find that special person. "Maybe young men who are going out to bars to try to meet women should count money," muses Baumeister. "I gather they have to approach a lot and get rejected a lot. I am not a specialist in bars, but it would make the men feel strong and probably make them not as bothered about being rejected over and over."

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