Evolution and consumer choice ¨é

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Critics may complain that viewing all behaviour through a prism of natural selection is reductive. But much of the research is convincing. Less credible is Mr Saad, who has a tendency to drench his writing with pop-cultural references and enjoys using television shows to emphasise a point. He spends much of the book patiently explaining the evolutionary roots of unsavoury desires, such as infidelity and hard-core pornography, but then loses all tolerance with what he sees as the duplicitous ¡°hope peddling¡± of religion. Don¡¯t get him started on self-help books. Mr Saad is a zealous advocate of evolutionary psychology, but readers should look elsewhere for serious scholarship.

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Critics ºñÆÇ°¡. natural selection ÀÚ¿¬µµÅÂ.
reductive Ãà¼ÒÇÏ´Â, ´Ü¼øÇÑ. convincing ¼³µæ·ÂÀÌ ÀÖ´Â.
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references óÑðÎ(ÂüÁ¶), Âü°í, Àο빮. emphasise °­Á¶ÇÏ´Ù.
patiently ÂüÀ»¼º ÀÖ°Ô. evolutionary roots ÁøÈ­·ÐÀû »Ñ¸®.
unsavoury ÜôÚ¸(ºÒ¹Ì)½º·¯¿î, °í¾àÇÑ ³¿»õ°¡ ³ª´Â, ¸À¾ø´Â.
infidelity °£Åë, Üôëù(ºÒÀÇ), ¹è½Å. hard-core ¼º¹¦»ç°¡ ³ë°ñÀûÀÎ, ÇÙ½ÉÀûÀÎ.
tolerance °ü¿ë, ÂüÀ»¼º. duplicitous ìéÏ¢ì£åë(Àϱ¸À̾ð)ÀÇ, øú×êÝÕÔÒ(Ç¥¸®ºÎµ¿)ÀÇ.
peddling ú¼ßÂ(Çà»ó). zealous ¿­·ÄÇÑ. advocate ¿ËÈ£ÀÚ.
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