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Last year United Hatzalah answered 200,000 calls, saving (it reckons) thousands of lives. If he can raise annual donations from $5m today to $7m, Mr Beer will aim to respond to nearly any emergency call in Israel in 90 seconds. Soon, members of the public will be able to download an app that puts them directly in touch with the nearest first-aider, bypassing the call centre.
The model—of dispersed volunteers using ubiquitous gadgets, a simple medical kit and a motorbike—is easily exportable. A similar (but smaller) scheme has started in São Paulo. Mark Gerson, a successful New York-based businessman who chairs United Hatzalah¡¯s board, says it is his dream to spread the ingenious and low-cost idea far, wide and fast.

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