In Search of Lost Time. (TIME January 14, 2008)
2-1-8
The land of Proust, Monet, Piaf and Truffaut has lost its status as a cultural superpower. Can France regain its past glory?
Autumn means many things in many countries, but in France it signals the dawn of a new cultural year.
And nobody takes culture more seriously than the French. They subsidize it generously; they cosset it with quotas and tax breaks. French media give it vast amount of airtime and column inches. Even fashion magazines carry serious book reviews, and Nov.5 announcement of the Prix Goncourt--one of more than 900 French literary prizes--was front-page news across the country.
There is one problem. All of these mighty oaks being felled in France's cultural forest make barely a sound in the wider world. Once admired for the dominating excellence of its writers, artists and musicians, France today is a wilting power in the global cultural marketplace.
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2-2-9
Only a handful of the season's new novels will find a publisher outside France. Fewer than a dozen make it to the U.S. in a typical year, while about 30% of all fiction sold in France is translated from English. (That's about the same percentage as in Germany, but there the total number of English translations has nearly halved in the past decade, while it's still growing in France.) Earlier generations of French writers--from Moliere, Hugo, Balzac and Flaubert to Proust, Sartre, Camus and Marlaux--did not lack for an audience abroad.**
France's movie industry, the world's largest a century ago, has yet to recapture its New Wave eminence of the 1960s, when directors like Francois Truffaut and Jean-LucGodard were rewriting cinematic rules. France still churns out about 200 films a year, more than any other country in Europe. But most French movies are amiable, low-budget trifles for the domestic market. American films account for nearly half the tickets sold in French cinemas.**
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